About Bulla Dairy Foods

Introduction

Bulla Dairy Foods is an Australian owned family company. We have been making premium quality dairy products in country Victoria since 1910 and have passed down our traditional dairy skills through the same Australian family for five generations. Today, all Bulla products still have the same delicious unmistakable taste of real dairy, country goodness.

1910

Thomas Sloan established Bulla Cream Co. at Moonee Ponds, a Melbourne suburb, where milk was pasteurised by standing open cream cans in coppers fired by wood. He pioneered the technique of thickening cream and the same method is still used to this day. Cream was collected from the country region of 'Bulla' and then transported by horse and cart to the city and the now famous Bulla brand was born.

1914

Tom Sloan's brother-in-law Hugh Anderson joined the partnership and Hugh's brother, Jack later joined them. Descendants of the same Australian families still own the company today.

1922

The Colac operations were opened and the Colac Ice Work and Regal Cream Products were purchased. The manufacturing base has remained in Colac ever since. Colac is a provincial town located in the heart of some of Australia's best dairy country in Victoria's western district. Blessed by rich and fertile soil, it provides Bulla with an abundance of first quality milk and cream from which to make its fine dairy produce.

1927

The milk bar boom began and by 1935 became a much sought after family business. Bulla Dairy Products such as cream and ice cream were regularly purchased by consumers from their local milk bars.

1928

The premises in Arden Street, North Melbourne were bought as the distribution centre for the dairy produce to the metropolitan area. The Moonee Ponds facility had reached the end of its practical purpose and was closed.

1940's

The second world war ended and people in the armed services came home to enjoy political stability and post war economic growth in Australia. The growing range of Bulla premium cream and ice cream continued to be regularly enjoyed by Australian families.

1956

Melbourne hosted the sixteenth Olympic games, the first time the Games were held in the southern hemisphere. We can state with confidence that many athletes, officials and spectators enjoyed Bulla products during this time. During this time supermarkets began to evolve in Australia. Bulla dairy products were introduced into the supermarket environment and Bulla has successfully evolved as a power brand with the grocery industry throughout the 1960's, 1970's and 1980's.

1980's

The introduction of new age low fat and healthy lifestyle products began. Products such as Bulla Cottage Cheese, Frozen Yogurt and Drinking Yogurt were successfully launched and remain a regular household purchase for many Australian consumers today.

BULLA TODAY

The Bulla brand is among the leaders in Australia's dairy products market. Bulla remains the biggest selling branded cream on the Australian market and is one of the major ice cream makers. Bulla's diversity of production and technological innovation has won it many prestigious awards. Exponential sales growth is being experienced throughout the Asia Pacific region- including the discerning Japanese market.